The branding for Buckinghamshire’s new council was agreed by the Shadow Executive leading the creation of the new Buckinghamshire Council, today (Tuesday 22 October).
The logo, which will be used by the new Buckinghamshire Council from April 2020 has been created at no cost, using in-house expertise and designers from across the five councils.
It represents Buckinghamshire’s beautiful natural environment including its hills, rivers, and ancient woodland and in a nod to the county’s ceremonial history, it also includes a swan in flight over the landscape.
In May 2019, government set out the detail for the new council including a brand new name for the new organisation, Buckinghamshire Council, meaning a new brand is required to ensure we meet legal requirements when the new council comes into existence
As part of the plans for the new council elected members and staff from across all five councils have been involved in developing the brand which has been designed to be simple and flexible to meet the needs of a modern council in a digital age.
Alongside this, engagement with local residents helped to inspire and refine the brand.
Work will now start on planning the roll out of the new look across council buildings, signage and vehicles ready for 1 April 2020. The new council has some assets which, by law, must be rebranded as of 1 April, including signage, meters and tickets for all county car parks, bills and invoices and employee IDs.
Minimising costs and in line with the agreed overall budget to set up the new council the roll out of the new look will be a gradual process across a number of years, to spread the cost as well as reduce unnecessary waste. Martin Tett, Leader of the Shadow Executive said: “We often underestimate the strength of our visual identities. The new Buckinghamshire Council logo symbolises a new beginning at the same time as bringing the elected members and staff of the current five councils together towards a shared future. As a new council it will be important that people know who is delivering their services and where to go for help – the new logo will play a big part in helping to do this. But we absolutely must get the balance right and take a sensible approach. I’m very proud of the hard work that has gone into this making use of our in-house teams to create this at no cost while taking into account everyone’s views.”